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Elysium Health

Marketing Manager

3+ months agoNew York, NY / Remote

Marketing Manager

The Marketing Manager is tasked with owning and elevating storytelling across all growth marketing channels including paid search, paid social, CRM/email. The candidate will develop best-in-class copy to help consumers understand the why behind the Elysium brand, products, and science-driven solutions. The ideal candidate will be analytical and continually strive to increase engagement rates, click-through rates, conversions, and other performance metrics. Essential responsibilities include:

POSITION RESPONSIBILITIES:

Brainstorm ideas, create concepts and develop messaging resulting in highly engaging campaigns (ex. new product launch) and always-on content for our growth and performance marketing channels



Establish Elysium as a market leader through story-telling and champion strategic core messaging across channels

Consistently deliver a distinct and on-brand tone of voice and approach to storytelling

Work closely with the cross-functional team to review briefs and provide feedback based on brand guidelines, channel best practices, and analytics

Write, edit, and proof-read copy for all growth and performance marketing channels

Ensure that all copy is optimized for SEO and channel best practices to maximize reach and performance

Own competitive research on messaging and product positioning and report out to the team on a regular basis

Craft copy that clearly communicates the end-use and benefits of our products and the science behind it

Develop a strategy for how to speak to new vs. existing customers across our growth and performance marketing channels

Continually optimize email strategies to increase performance including A/B testing on subject lines, message content, landing pages, segments and more. Evaluate results based on performance data and provides recommendations.

Partner closely with Brand Marketing and Product Development teams to develop and communicate to our customers and members

Partner closely with Legal, R&D, and Product Development to ensure that claims are accurate, compliant, and translate into customer-facing copy in growth and performance marketing channels

Help establish a more defined, efficient process alongside cross-functional partners to bring to life solid brand narratives for growth and performance marketing

Support the Growth Marketing team in other digital initiatives, as needed

Communicate deliverables, objectives, and timelines to the cross-functional team

Provide weekly insight and analysis on the performance of the copy based on analytics

Assist in the creation of documents and presentations

Assist in managing contractors and vendors

Maintain strict confidentiality of sensitive information

QUALIFICATIONS:

Minimum 4 years experience writing copy for growth and digital marketing channels including Facebook and Instagram ads, Google AdWords, and email newsletters, preferably in the health and wellness or direct-to-consumer eCommerce space

Proficiency in digital marketing platforms, Google Analytics, Google Sheets/Excel, Google Slides/PowerPoint, and Google Doc/Word

Strong communication skills, organizational skills, and analytical skills

Ability prioritize, track and complete multiple and competing priorities

Need to be detail-oriented, highly organized, able to work independently and plan appropriately

Strong background in data analysis and content performance

Must be a team player

How you are benefited
  • Competitive Salary
  • High-quality health insurance: As an employee at Elysium you'll be able to pick between several medical, dental, and vision plans. All choices include healthcare support, on-demand primary care, and virtual support.
  • Summer Friday's
  • Flexible vacation: Hard work requires time off to rest and recharge. Elysium employees take vacation at their discretion (in consultation with their managers)
  • Monthly wellness reimbursement credit: Can be used towards gym memberships, therapy, massages, yoga, etc.
  • Professional Development: Team members are granted a stipend per year for continuing education expenses.
  • Kitchen fully stocked with snack options.
  • Catered lunches on Fridays
  • Team Outings
  • Dog Friendly Office


ABOUT US

Elysium's mission is to solve the biggest challenges in health with science, to help people live healthier, longer. Working directly with the world's leading scientists and clinicians, Elysium translates advances in science and technology into effective, scientifically sound health products that work at the cellular level.

Elysium is building the world's first direct-to-consumer health science company, developing advanced natural products that go beyond nutritional and dietary supplements to address cellular health at the most fundamental levels. Using new technologies, we can now impact wellness at an unprecedented scale - from cellular and metabolic processes to entire systems and pathways. We are growing our operational team to work with over 30 scientists and medical pioneers, as well as 6 Nobel Laureates, to bring scientific breakthroughs in health directly to the home.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


Job ID: elysium_health-269476229
Employment Type: Other

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