MOORESVILLE, N.C.–(BUSINESS WIRE)–23XI Racing announced today that The BIG 615, a newly launched station on TuneIn, the world’s leading live audio service, will serve as the co-primary sponsor alongside current 23XI partner MoneyLion on Tyler Reddick’s No. 45 Toyota Camry TRD for the upcoming NASCAR Cup Series race at Nashville Superspeedway.

TuneIn and Garth Brooks recently announced the launch of the SEVENS Radio Network, exclusively on TuneIn. The stations featured on the network are conceived and directed by Brooks, one of the world’s best-selling music artists. The first station to launch is The BIG 615. As the NASCAR Cup Series returns to the home of country music for the third year, Nashville provides the ideal place for The BIG 615 to be highlighted on the No. 45 car, with 615 being the area code for Music City.

“It’s easy to see why NASCAR is such a fan-driven sport,” said Garth Brooks. “Hell, we just have our logo on the car and I feel like I’m driving the car myself! This is exciting!”

“What a cool opportunity and great place for the 23XI team to partner with Garth Brooks, TuneIn, and MoneyLion,” said Reddick. “Racing back in Nashville has been great for our sport and fans, and I can’t think of a more iconic artist to feature on the No. 45 car. It’s a real honor for me and I hope we can put on a good show for Garth and all the fans.”

MoneyLion, a leader in financial technology powering the next generation of personalized products and content, will also be featured on Reddick’s car in Nashville. Since partnering with 23XI last year, MoneyLion has given race fans access to industry-leading products, guidance and offers that enable them to take control of their money. For this race, MoneyLion rewarded one lucky fan and a guest with the ultimate Nashville race weekend including flights, hotels, VIP Access and more. Additionally, in partnership with TuneIn, many more fans won free subscriptions to TuneIn Premium.

“The connection between NASCAR and country music is a natural one, and we’re thrilled to partner with Garth and TuneIn to help highlight the launch of the BIG 615,” said Steve Lauletta, 23XI team president. “Our team is always looking for ways to be unique while also helping brands reach new audiences, and this partnership is sure to drive awareness of TuneIn and the new channel to the millions of NASCAR fans.”

About TuneIn

TuneIn, the world’s leader in live audio, brings together live sports, news, music, audiobooks, podcasts and radio from around the globe, empowering listeners to hear what matters to them wherever they may be. With more than 75 million monthly active users and distribution across 200 platforms and connected devices, TuneIn is one of the most widely used streaming audio platforms in the world. TuneIn Premium subscribers can hear NASCAR races live, get exclusive access to commercial-free news from top networks like CNN, Fox News Radio, CSPAN and MSNBC, as well as live MLB, NFL, NHL and college sports programming. For more information, please visit us at www.tunein.com or follow us on Facebook, Instagram or Twitter.

About MoneyLion

MoneyLion is a leader in financial technology powering the next generation of personalized products and content, with a top consumer finance mobile app, a premier embedded finance platform for enterprise businesses and a world-class media arm. MoneyLion’s mission is to positively change people’s financial path by rewiring the financial system and empowering them with greater financial literacy and access. In our go-to money app for consumers, we deliver curated content on finance and related topics, through a tailored feed that engages people to learn and share. People take control of their money life with our innovative financial products and marketplace – including our full-fledged suite of features to save and invest – seamlessly bringing together the best offers and content from MoneyLion and our 1,000+ enterprise partner network, together in one experience. MoneyLion’s enterprise technology provides the definitive search engine and marketplace for financial products, enabling any company to add embedded finance to their business, with advanced AI-backed data and tools through our platform and API. Established in 2013, MoneyLion connects millions of people with the financial products and content they need, when and where they need it.

For more information about the company, visit www.moneylion.com.

About 23XI Racing

23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. With rising NASCAR star Bubba Wallace selected to drive the No. 23 Toyota Camry TRD, the team made its NASCAR Cup Series debut in the 2021 Daytona 500 at Daytona International Speedway. Wallace made history on October 4, 2021, when he captured his first career Cup Series win, becoming just the second African American to win in the Cup Series, and earning 23XI its first-ever victory. 23XI expanded to a two-car organization in 2022 with Cup Series Champion Kurt Busch driving the No. 45 Toyota Camry TRD. With a win at Kansas Speedway in May of 2022, Busch earned 23XI the team’s first-ever playoff berth. In 2023, 23XI features the lineup of Bubba Wallace in the No. 23 Toyota and Tyler Reddick in the No. 45 Toyota.

Contacts

Davis Shaefer
PR Manager
23XI Racing
202.421.5505
davis.shaefer@23xiracing.com

Contact for Garth Brooks:
Nancy Seltzer
nseltzer@nsapr.com

MoneyLion Contact:
pr@moneylion.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20230620253544/en/Garth-Brooks-The-BIG-615-and-TuneIn-Partner-with-23XI-Racing-and-Tyler-Reddick-in-Music-City

In the fall of 2021, Wallace became the second Black driver to ever win the NASCAR Cup Series at the Talladega Superspeedway. But that’s not his only claim to fame: he’s also become a spokesman for social justice issues and mental health. 

What is the Race Netflix series?

Race: Bubba Wallace is a Netflix docuseries that follows NASCAR driver Bubba Wallace through the 2020 and 2021 seasons of his career. The show chronicles his rise through NASCAR’s ranks to become the only full-time Black NASCAR driver. Race also explores Wallace’s foray into social justice activism and his experience speaking out about his mental health struggles. 

Who is Bubba Wallace?

Bubba Wallace is a professional NASCAR race driver. Currently, he’s the only full-time Black driver in the NASCAR Cup Series. And he’s the only Black driver to ever win more than one national NASCAR Cup Series race. 

Bubba Wallace worked his way through racing’s junior leagues to claim wins in NASCAR’s two lowest competitive tiers. And then, in 2017, Wallace found himself in the spotlight as the second Black driver to ever take a Cup Series win. 

Bubba Wallace gained more notoriety in June 2020 when he joined the fight for social and racial justice following the Black Lives Matter protests. He was one of the leading voices encouraging NASCAR to ban Confederate flags at its events. Shortly thereafter, Wallace received near-universal support when a noose was reportedly found hanging in his garage. 

Who does Bubba Wallace drive for?

Bubba Wallace competes full-time in the NASCAR Cup Series as a member of Michael Jordan’s newly-minted 23XI Racing team. He also drives for Joe Gibbs Racing in the NASCAR Xfinity Series. 

History behind the series

Historically, the sport of racing hasn’t been renowned for its inclusivity – in fact, quite the opposite. After all, there’s a reason that Bubba Wallace is only one of four Black drivers to race for NASCAR in the last 75 years.  

A trip down memory lane

One reason that Race hits so powerfully is the way it resonates with the story of the first Black driver to win NASCAR’s Grand National Series: Wendell Oliver Scott. 

Scott’s career began in 1951 as a marketing gimmick, though he soon rose through the ranks despite being the victim of prejudiced attacks, insults, and even intentional car crashes. Originally, he was even denied entry as a NASCAR racer, though that changed in his later career.

Then, on December 1, 1963, Wendell Oliver Scott won a 200-lap, 100-mile NASCAR Cup Series race in Jacksonville, Florida. But his win wasn’t so straightforward, as two-time champion Buck Baker was flagged the winner. It was Baker who drove down victory lane, posed with the trophy queen and enjoyed camera time with the media. 

However, Wendell Scott was sure he’d won – so he asked for a scoring review. And after almost two hours, once all the fans, media, and trophy queen had left, he was declared the real winner and awarded the $1,000 check without public recognition. 

Drawing comparisons

Race itself unpacks some of this history in Episode Three, which explains how Wendell Scott was denied his win at first because organizers feared a riot. Unsurprisingly, many race enthusiasts and social justice activists have already noted the similarities between NASCAR’s Bubba Wallace and Wendell Scott. And as Wallace continues forging new paths as a Black racecar driver, those comparisons will keep rolling in. 

Cultural relevance in today’s society

Race is unusual in its unpacking of the fourth Black NASCAR race driver in history. Not just for its subject matter, but because of how it handles a variety of potentially prickly topics. For instance, Wallace explores his role in social and racial justice activism, including encouraging a sports organization with deeply racist roots to ban the Confederate flag at its tracks. 

But the show doesn’t stop there. Race also gives Wallace a platform to open up about his struggles with mental health, including depression, anxiety, and the stress of maintaining his platform as a minority in a majority-white spot. 

Important takeaways

Race has several important messages for viewers. Perhaps chief among them is the need for social and racial inclusivity in an increasingly diverse world. At the same time, Race provides an unfiltered look into what it’s like for a famous professional athlete to struggle with stress and mental illness. 

And, ultimately, Race: Bubba Wallace examines what it means to overcome the odds as a Black driver in the NASCAR circuit. It does this by exploring important cultural and social justice moments through an often-uncomfortable lens. The docuseries brings the issues facing our society to life within one man’s story. 

And as our society wrestles with these heavy topics and becomes more open and inclusive, Race feels all the more relevant. 

Race: Bubba Wallace is worth the watch

Ultimately, Race is a thrilling-yet-touching look at what it means to be a Black voice inside a white-dominated industry. From Wallace’s moving personal interviews on the pressure to win as NASCAR’s only Black driver to the stress and fame he feels as the spearhead of racing’s social justice movement, there’s a lot to unpack – and like – about Race’s inside look. 

FAQ

To celebrate our new co-branded car and help our customers enjoy the event even more, we are offering a way for 50 of our fans to feed their bellies and brains with McDonald’s.

Here’s how to enter
During the race, share your favorite MoneyBite — personal money tips you have discovered about budgeting, saving, building credit, and more.
Use the #MoneyBites when you share.
Follow us @MoneyLion and @MoneyLionRacing on Instagram.

Examples of MoneyBites
A penny saved is a penny earned.
Try and save 20% of each paycheck.
Pay off the smallest credit debt first.

To get ready for MoneyLion’s big #45 car reveal with 23XI and driver Kurt Busch, we created a customized pair of Air Jordan 1s signed by Kurt that has the same color scheme, vibe, and personality of our bold new car. To make things even better, three lucky $RoarTag members will have the opportunity to win them. 

So what do you say? Ready to join the winning team?

To enter to win, create a $RoarTag, follow MoneyLion’s regular and racing Twitter handles, and reply to our Ready To Roar Giveaway posts on race day (Sunday, March 13th @ 3:30 PM EST) with your $RoarTag.

Let’s go!

What is $RoarTag?  

It’s a unique way to express yourself, and it’s a nice alternative to using your phone number and email. 

Be sure to create your $RoarTag before it’s taken. 

How to enter

1. Create your $RoarTag
2. Follow MoneyLion and MoneyLion Racing on Twitter.
3. Reply to our Ready To Roar Phoenix Giveaway posts on March 13th @3:30 PM EST with your $RoarTag and the hashtag #ReadyToRoar for your chance to win.

🏁 A one-of-a-kind experience 🏁

MoneyLion wants to create unique opportunities not seen anywhere else. So we are making it possible for our pride of motivated lions to win a pair of one-of-a-kind Jordans. 

Join us on Twitter on Sunday, March 13, at 3:30 PM EST, and get ready to roar with Kurt Busch behind the driver’s seat. 

Hope to see you there.  

Get to the finish line faster with MoneyLion

Hey Lions, you ready to ROAR into Daytona this Sunday? Daytona is, of course, the most rockin’ and prestigious race on the NASCAR calendar. And this year, MoneyLion and 23XI Racing’s Bubba Wallace and Kurt Busch are teaming up for our first not-to-be-missed giveaway of the 2022 NASCAR season. 

SUNDAY FEBRUARY 20 — RACE DAY

2:30 p.m. ET

MONEYLION CASH PLAYLIST GIVEAWAY

YOUR CHANCE TO
win $100

Drop us a song — for the win!

MoneyLion is creating a special Spotify^® playlist to celebrate the awesomeness that is Daytona — and we want your favorite song to be on it. Just share your song pick for a chance to win $100. 

20 songs will be chosen — for a total giveaway of $2,000. 

It’s easy to jam with us

1. Follow @MoneyLionRacing and @MoneyLion on Twitter
2. Jump on Twitter on race day — Sat Feb 20 at 2:30 p.m. ET.
3. Every tenth lap, watch for the cue to drop a song on Twitter. Be sure to include the #MoneyLionCashPlaylist hashtag.
4. If your song is picked, you win $100 — and your song will appear on the #MoneyLionCashPlaylist. Drop as many songs as you like — there are 20 chances to win. We want to spread the love around, so each person posting a song can win a max of $100.

We’re stronger together

MoneyLion is on a mission to rewire the American financial system and positively change the path of every hard-working American. Both 23XI and MoneyLion share a common belief that we all get ahead when nobody gets left behind. As such, 23XI and MoneyLion will be encouraging NASCAR fans to #BeALion in their drive toward excellence.

Stay tuned on MoneyLion Racing‘s Twitter!

Follow @moneylionracing and #BeALion on Twitter to learn more about the 23XI Racing and MoneyLion partnership and to stay up to date on Young Lion activations, giveaways, and prizes throughout the season.

Terms and conditions apply.

Promotion is not in partnership with or affiliated with Spotify^®.

About MoneyLion

MoneyLion (NYSE: ML) is a mobile banking and financial membership platform that empowers people to take control of their finances. Since its launch in 2013, MoneyLion has engaged with 9.4 million hard-working Americans and has earned its members’ trust by building a full-service digital platform to deliver mobile banking, lending, and investment solutions. From a single app, members can get a 360-degree snapshot of their financial lives and have access to personalized tips and tools to build and improve their credit and achieve everyday savings. MoneyLion is headquartered in New York City, with offices in Sioux Falls and Kuala Lumpur, Malaysia. MoneyLion has achieved various awards of recognition including the 2020 Forbes FinTech 50, Aite Group Best Digital Wealth Management Multiproduct offering, Finovate Award for Best Digital Bank 2019, Benzinga FinTech Awards winner for Innovation in Personal Finance 2019 and the Webby Awards 2019 People’s Voice Award.

For more information about the company, visit https://www.moneylion.com. For investor information and updates, visit https://www.moneylion.com/investors and follow @MoneyLionIR on Twitter.

About 23XI Racing

23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 Winner Denny Hamlin in 2020. With rising NASCAR star Bubba Wallace selected to drive the No. 23 Toyota Camry TRD, the team made its NASCAR Cup Series debut in the 2021 Daytona 500 at Daytona International Speedway. Wallace made history on October 4, 2021, when he captured his first career Cup Series win, becoming just the second African American to win in the Cup Series, and earning 23XI Racing its first-ever victory. 23XI Racing expands to a two-car organization in 2022 with Cup Series Champion Kurt Busch driving the No. 45 Toyota Camry TRD.

Mooresville, NC (February 3, 2022)

Today, 23XI Racing announced the addition of MoneyLion (NYSE: ML), the award-winning digital financial platform, as the Official Digital Banking and Cryptocurrency Partner of 23XI. This multi-year partnership continues MoneyLion’s involvement in NASCAR as part of the company’s larger commitment to connect with, engage, and motivate hard-working Americans to build their financial power.

MoneyLion is on a mission to rewire the American financial system and positively change the path of every hard-working American. Both 23XI and MoneyLion share a common belief that we all get ahead when nobody gets left behind. As such, 23XI and MoneyLion will be encouraging NASCAR fans to #BeALion in their drive toward excellence.

This message comes to life in 23XI’s Bubba Wallace and Kurt Busch. MoneyLion will be a primary partner of the No. 23 Toyota Camry TRD and the No. 45 Toyota Camry TRD for select races in 2022, as well as an associate partner with 23XI throughout the season, beginning with the Busch Light Clash at the LA Memorial Coliseum on Sunday, February 6.

“We believe in NASCAR and this young team,” said Bill Davaris, Chief Marketing Officer of MoneyLion. “Bubba and Kurt are lions, both on and off the track, and epitomize the mission and mantra we live by at MoneyLion. Through their sport and influence, and with our all-in-one financial platform, we can make a tangible impact on people’s lives.”

“As we continue to move into our second year, we’re excited to add innovative partners like MoneyLion to the 23XI Racing family,” said 23XI Racing President Steve Lauletta. “In MoneyLion we find a company that shares similar goals, like building a winning team unlike any other in our respective industries and making a difference for those around us. We look forward to a partnership that is as successful on the track as it is off the track.”

“It’s great to welcome MoneyLion to the 23XI Racing team,” said Busch. “We have a vision for thinking about racing differently and it’s great to have a partner on our team that shares a similar outlook within their industry. We look forward to having fun together this year and enjoying some exciting moments on the track as we compete for wins.”

“It’s a great fit for me and our team to partner with a company that strives to make a lasting difference in other people’s lives,” said Wallace. “Coming up I had people help to make that difference for me as I worked towards my dream of racing in NASCAR, and I hope through the partnership with MoneyLion and the powerful financial content and products they offer, we can help more people feel equipped and empowered to chase their dreams.”

The MoneyLion paint scheme will debut at Phoenix Raceway in March with Kurt Busch and the No. 45 team. MoneyLion’s first race as the primary partner with Bubba Wallace and the No. 23 Toyota Camry TRD will be at the legendary Darlington Raceway in May.

Follow @moneylionracing and #BeALion on Twitter to learn more about the 23XI Racing and MoneyLion partnership and stay up to date on Young Lion activations, giveaways, and prizes throughout the season.

###

About MoneyLion

MoneyLion (NYSE: ML) is a mobile banking and financial membership platform that empowers people to take control of their finances. Since its launch in 2013, MoneyLion has engaged with 9.4 million hard-working Americans and has earned its members’ trust by building a full-service digital platform to deliver mobile banking, lending, and investment solutions. From a single app, members can get a 360-degree snapshot of their financial lives and have access to personalized tips and tools to build and improve their credit and achieve everyday savings. MoneyLion is headquartered in New York City, with offices in Sioux Falls and Kuala Lumpur, Malaysia. MoneyLion has achieved various awards of recognition including the 2020 Forbes FinTech 50, Aite Group Best Digital Wealth Management Multiproduct offering, Finovate Award for Best Digital Bank 2019, Benzinga FinTech Awards winner for Innovation in Personal Finance 2019 and the Webby Awards 2019 People’s Voice Award.

For more information about the company, visit http://www.moneylion.com. For investor information and updates, visit http://www.moneylion.com/investors and follow @MoneyLionIR on Twitter.

About 23XI Racing

23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 Winner Denny Hamlin in 2020. With rising NASCAR star Bubba Wallace selected to drive the No. 23 Toyota Camry TRD, the team made its NASCAR Cup Series debut in the 2021 Daytona 500 at Daytona International Speedway. Wallace made history on October 4, 2021, when he captured his first career Cup Series win, becoming just the second African American to win in the Cup Series, and earning 23XI Racing its first-ever victory. 23XI Racing expands to a two-car organization in 2022 with Cup Series Champion Kurt Busch driving the No. 45 Toyota Camry TRD.

They made history when they qualified for the 2021 Indy 500 race Sunday, May 30th, as the first female-owned Indy racing team with a female majority staff to compete in the illustrious race. MoneyLion has been a proud supporter of Beth and Simona as both sponsors and fans throughout their historic journey. 

For the Girls Who Want to Go Faster

MoneyLion worked with Beth, Simona, and their team to produce the TV Commercial above for race day. It was created to inspire all The Girls Who Want to Go Faster — encouraging women to achieve their dreams and fight for equality in all areas of life.

Women Who Roar

MoneyLion makes financial products that have helped millions of Americans fuel their way to financial wellness. Especially women. Some of the stories from our MoneyLion Mom’s are truly incredible.

Our sponsorship of Paretta Autosport is part of our Women Who Roar series, where we spotlight impressive women and partner with companies that push women further. We feel very strongly about this because the pandemic has driven millions of women out of the workforce. Did you know:

• 2.5M+ women have dropped out of the labor force between February 2020 and this January, compared to ~1.8M men.
• 56%: Women’s labor force participation rate, which is at its lowest level since 1987. Women of color have been significantly affected.

Source: U.S. Bureau of Labor Statistics

Check out a few of the Women Who Roar video interviews on Cheddar.

• Paretta Autosport is the First Female-Forward Indy Race Car Team
• Entrepreneur, Nely Galán, Shares Her Journey on Becoming Self Made
• Chief Co-Founder Lindsay Kaplan Helps Women Rise Up to the C-Suite
• CareerBuilder CEO Irina Novoselsky Talks About Being a Go-Getter
• Play Like a Girl CEO Dr. Clay Levels the Playing Field for Girls in STEM
• dfree’s Executive Director Tamika Stembridge Shares Money Tips

Play Like A Girl at Indy 500

During qualifying for the Indy 500, MoneyLion partnered with Team Penske, Paretta Autosport, and the non-profit Play Like a Girl to have an event to teach girls about racing.

As part of the Play Like a Girl event, we teamed up to design this Race for Equality T-shirt, which you can buy to support the race. All T-shirt proceeds go to Play Like A Girl. They are a non-profit organization focused on teaching girls about Science, Technology, and Math (STEM). The event focused on race car engineering and was a great success!

Please show your support:

• Buy the Race for Equality T-shirt and support Play Like a Girl
• Share this post on LinkedIn and Twitter.
• Cheer Simona on during the Indy 500 on Sunday, May 30^th, 2021.

#DegaCash also won big, Trending number five Nationally on Twitter

For context. It’s Oscar night and the Oscars were trending number one, the race was number three and we were number five.

Days before Dega, Brad also won iRacing giving us this sweet MoneyLion Racing digital donut

To top it off, Brad and Jamie Little’s DegaCash video call went viral getting over 30k views in the first few hours of posting

All in all, the world heard us Roar today!